Required Campaign Reading

All Democratic strategists need to read this article and memorize its every word:

Dems, You Gotta Have Heart

It should really be an incredibly simple premise, but I can’t figure out why some Democratic dudes just can’t grasp it: Joe Average doesn’t have the time or the interest to read your policy papers; he has his family, his job, his mortgage and his favorite sports team to worry about, with maybe some free time for TV or radio. As a result, when elections come around, it’s unfair to expect that Joe magically found the time to read Congressional Quarterly and to pick up an M.A. in foreign relations. (Assuming he got an undergraduate degree in the first place; it’s still only 39% of the population.) Joe’s drawing on a few catch phrases, names and perhaps feelings that came up during the campaign, and casting a vote for “someone who gets it”.

In conclusion, being a political nerd is good because it means you might actually have an idea how to govern, but you better learn to hide that nerd side and get your average dude on for the campaign.

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2 Responses to “Required Campaign Reading”

  1. well that doesn’t bode well for hillary. if bubba was your dirty uncle who was a lot of fun at parties, hillary was your annoying aunt who you were always a little afraid of.

    personally i disagreed with her during health care reform and dispised her when she put on a yankee hat and claimed them as her favorite team growing up in chicago.

    Posted by Rich | July 30th, 2007 at 11:45 pm
  2. I am hoping that Obama understands this.

    Posted by Craig | July 31st, 2007 at 1:11 pm

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