Posts Tagged Under ‘Media’

More From Slate: Political Ringtones

I’ll tout another piece of the site on which I recently worked, the new political ringtones we launched this week. We don’t yet have Verizon support–annoying for me since I have Verizon service–but anyone else can download these and annoy your friends with the Hillary laugh:

It’s 3 a.m. What’s Your Ringtone?

Hockey Piece on Slate

My piece on Sidney Crosby and hockey’s TV fix just posted today to Slate. Go check it out if you’re into the NHL, and even if you’re not, there’s stuff in there for you too.

87 Is the Loneliest Number

Not Cool, The Economist

I was working my way through my weekly Economist when I came upon this gem in a story about Pennsylvania.

Pittsburgh feels decayed, like Cleveland, Ohio.

What a bunch of jagoffs. Everybody knows Cleveland was the nation’s No. 1 poorest city in 2003, while Pittsburgh was only 37th. Take that, haters! We’re Number 37!

I’m New to the Job Thing and Into Web Media. What Systems Should I Learn?

I feel like I’ve run into iterations of this question a few times lately, so here go some words of whizzzdum.

If I were some 21-year-old dude again, but my 21-year-old self was transported to 2008 and I was looking for a job in media websites, I’d pick up some books on the following languages at SBX. I could stop in during my next trip to EV-1 for a Busch Light 30-cube. ($10.99, readers. But that was in 2001 prices. I imagine with the surge in grain prices, it’s gone all the way up to 46 cents per beer or so.)

The geek glasses know

First, I’d learn Flash. Front-end developers can do really well with this, even though I think it’s a really bad idea to use Flash for basic page templating. Instead, Flash is awesome for news graphics, such as the popular delegate calculator we rocked at Slate. It’s really portable for things like embedded video players and widgets (see the Bushisms widget), it can do great visual effects that DHTML still can’t do with ease (or at all), and it’s a lot less dangerous than Javascript for site stability. If your swf file is f’d, it’ll take down your movie but likely not your site performance. (Unless it’s way huge and you’re seeing too many downloads, but file size is a problem for anything.)

Second, I’d get really good at CSS. It’s the best way to control page display, so clearly it’s mad useful. The HTML part is fairly simple; you’re just wrapping things in divs of different class and ID. Then the CSS comes into play and keeps your site looking tight.

Third, I’d learn object-oriented programming. It’s the basis of Javascript behaviors and used in back-end programming as well, and that’s across all platforms. ASP.NET, Java or PHP, you’ll want to know the underlying structures. And that’s once you know basic programming stuff like loops, conditionals and database connectivity; if not, learn that first.

Assuming you already have the media knowledge down — journalism and such — you’d be representin’ for an entry-level producer or front-end developer job. Other useful technologies include Photoshop, Illustrator, QuarkXPress (for the occasional print thing), IIS or Apache server admin, and database structure. That last one is obviously useful in general web development, but I’m assuming you’re looking for a job with a media company big enough to have its own DBAs.

As far as the PHP / open-source question, I definitely advise people to learn it, but I say that with the knowledge that you probably won’t be using it working for a media company in the next few years. PHP is great and I love all the innovation around it, but most companies are still running legacy systems in ASP.NET, Java or other technologies and will bust out some criticism about scalability and support issues if you suggest moving to PHP / MySQL. (Facebook apparently not being large-scale and uptime-critical enough.) So, while PHP is great if you want to set up a site from scratch and will be useful when it becomes more supported with big sites, you probably won’t need it on a day-to-day job basis.

Apologies to any non-code people who were bored stiff on this one.

Going A Bit Too Far With Web Advertising

I’m all for innovative Internet advertising — it puts enchiladas on my table — but Phorm’s plan for tracking users’ comprehensive Internet behavior via their ISP seems a bit overboard. The privacy concerns are obvious, so I’ll come at this from a business perspective.

Phorm on its face is obviously bad for individual media outlets, whose perspective I’m admittedly favoring: this all-sites-visited method of advertising prompts advertisers to buy based on users’ web behavior as one singular package, not separate entities grouped by the aforementioned individual outlets. The ability for each individual outlet to tailor its advertising message to its particular clients is thus diminished: this is ultra-individualistic without taking into account what visitors to, say, the New York Times have in common with other visitors to the Times‘ site. But I think this all-the-web approach is inconvenient for advertisers: Instead of buying up space on NYTimes.com based on the common interests of the Times’ audience, advertisers are going to have to do their own aggregating work to design a broad base of characteristics that somehow coincide with each other. The NY Times can provide demographic info on its audience and advertisers can reach that audience by buying on the NY Times, but how is a company wanting to reach a targeted group going to isolate that group based on their visiting tons of different sites? Phorm could probably aggregate packages of user characteristics and sell those, but it’s an issue nonetheless.

There’s also the much bigger problem of having every potential site that the user visits opt into this advertising network — it’s either that or put some sort of ISP-based spyware onto the user’s machine to serve up desktop ads. Serving advertising over top of other sites’ own advertising is a recipe for being sued, and desktop ads always drove me nuts with various file-sharing services. And that was back in the day of 2000, so I doubt users have grown an appetite in the time since.

I’ll leave the very legitimate privacy concerns to other peeps — like the New York state legislature — but I think that Phorm as an ad strategy doesn’t really address the all-important point of finding appropriate inventory for your ads.

On a related note, I think the quadrantONE network is a great idea for newspapers, but what I really want to see the network do is get into local-market ad production and sales. Once newspapers provide effective venues for small businesses to advertise online as they do now in print — the production issues in creating web ads obviously have a different set of challenges from those of print ads — then that’s a big breakthrough for newspapers.

Great Afghanistan Piece

I think this has floated around the web a bit, but if you haven’t read it, check out this NY Times magazine piece:

Battle Company Is Out There

It’s very heavy, but gripping. I’ve read a few people complaining that it’s biased or gives an incomplete picture of the war, but that’s not what it’s about; it’s a piece about one particular piece of the Army in one particular part of Afghanistan, and does a great job of painting that with a sympathetic eye toward the soldiers. Endorsed by my friend Jeff, recently of the Army himself.

Turn of Phrase of the Day

One has to wonder at this stage whether Senator Obama and his children’s crusade completely appreciated that this is the way it would play out, but then their own actual delegate count is not immediately affected by last night’s events. What may be affected is their blissful sense that it would all be one long peace-and-love cakewalk to the nomination. (And this same uneasy feeling may communicate itself to the voters of the great blue-collar state of Pennsylvania, where there are a number of hardened adult political types who are wedded to an old-fashioned and unsentimental version of the Democratic Party.)

Agreed on the Pennsylvania problems for Obama. Hitchens is too harsh on the candidate in this piece, but I do love “children’s crusade”. Touché, old dude.

Free!

The Atlantic Monthly just opened up its paid site to be free to web users. I was just saying the other day how I had heard this 2005 article about talk radio was an excellent portrait of the industry, and that I wished the site were open to non-subscribers so I could read it.

Obviously I’m now off to read it. Nice work, Atlantic Monthly.

Pat’s Going to Michigan

I got the good news on Friday: I’ll be heading this fall to the Ross School of Business at the University of Michigan to be part of the class of 2010.

I mentioned this fall that application essays were sapping my blogging resolve, so now yinz know what that was about. I’m definitely relieved to hear I was accepted, and more than that, I’m psyched to start grad school. I’m also hoping I don’t revert too much back to undergrad, but I don’t think business school students tend to beard-out quite as much as your average 20-year-old junior. (Note: that photo is of Microsoft’s staff in 1978, but it’s so awesome that I had to link it.)

“But Stack,” you may be saying, “where’d this MBA idea come from? I thought you were a web media guy.” You’re right: I am a web-media guy, and on first glance, it might be confusing. But the longer I’ve been doing what I do, the more I’ve realized an MBA is a solid idea.

I’m all about the success of online media: the format is still new, and media companies are finding their way through the changed climate, so it can be a scary thing for those steering the media to where it needs to be. Good websites are built on three legs — content, technology and business — and having worked a lot on the first two, I knew that strengthening the third one would help me out in the field. There’s a lot of harsh rhetoric on both sides about who’s going to “win” in the new / old media divide, but non-suckas know that it’s a mutually beneficial relationship up in this. Both old and new media need knowledgeable people to help guide the industry along and use the web’s opportunities. That’s where I’m coming from.

Journalists have long believed very strongly in the separation of business and editorial, and I share that opinion. But I think there’s a definite role for website managers who can navigate both sides of the field: an appreciation for the vital democratic role of the media with the ability to keep the site economically thriving is what’s needed here, and in a nutshell, I’m going to b-school to play that role.

And for the record, I’m agnostic on the football question right now. Sure, Michigan will help with future success, but I lived in Columbus from ages zero to one-month, my mom’s family is all over Central Ohio, and I can hardly turn my back on the greatest NU football moment of all time:

Conflicted.

Clever Photo Essay

I’m not into pushing work projects on this site per se, but this photo essay is clever on the for real. Be sure to check out Darren Garnick’s effort to get his baby photographed with all the presidential candidates.

Bill Kristol at the Times

This announcement reads like a parody of lefty self-flagellation:

The Times Adds an Op-Ed Columnist

Echoing this thing, it’s pretty tough to argue that rightist media is more self-critical when you examine this dealie: you have a commentator dude who’s not only kept up his unflinching pro-war thing even as the rationale looks worse and worse, but has called for criminal prosecution of the very “liberal” media outlet that just hired him on as a commentator. Meanwhile, the media outlet both hires him anyway and makes a point to echo his past denunciations of said outlet.

Assuming you think the Times opinion page editors are liberal, I’ll echo walking-in-snowy-woods dude Robert Frost on this one: “A liberal is a man too broadminded to take his own side in an argument.”

Strangest Brand Partnering of the Day

I just saw this today:

http://www.cyberjournalist.net/fox-news-for-iphone/

Fox News and Apple? That one just strikes me as a really unlikely pairing. But maybe Apple devotees have become so contrarian-cool that they’ve abandoned the leftist political views of the urban traditional-cool and embraced right-wing viewpoints as a sarcastic collective paean to right-wing America.

The New Slate Widget

We just launched a new app at work, the random Bushisms generator:

Feel free to grab it and spread it around on your own site / Facebook page / MySpace!

Very Moving

I just read this piece by Christopher Hitchens from Vanity Fair and thought I should post it:

A Death in the Family

It hit a little close to home, I think. I come from a liberal Irish family too and have a brother in the military, and as a result I really got the part about the existence of pure motives in a world of cynical sloganeering.

It’s a very serious responsibility to have to put guys like that in the midst of mayhem, and it’s a leader’s role to make sure that attitude is honored and used wisely. But lost amidst the yelling and screaming on both sides of the aisle, there are still people who take a position because of reason and good intentions. The hope that people like Mark Daily will get to positions of power is the only thing that keeps me believing in politics.

Bold Move

Could have told them two years ago that Times Select would do more harm than good:

Times to Stop Charging for Parts of Its Website

The bosses at the old job had us set up a similar walled-garden movement that was later abandoned for similar reasons (lost eyeballs ultimately = lost ad revenue). Opinion’s a commodity online (see this blog?) so charging for it didn’t make a lot of sense, particularly when so many people are out there searching for Paul Krugman, Frank Rich or Maureen Dowd’s latest. That’s lots of eyeballs that are going to bail out the minute they hit that subscription wall.

Letting the archives go for free is an interesting one. Post-1995-or-so content—after the web really came into force—makes sense to give out as free, but people will pay a small fee for research purposes if you want to charge for the pre-1996 stuff. And even if they did give it all out for free, as a researcher, I’m probably going to that publication’s site looking for one specific thing, and I’m unlikely to go, “Hey, while I’m here looking for a Times article from 1944, I think I’ll take a largely unrelated interest in their current events coverage, even though I’m not here for that purpose.” Sure, a small fee for individual articles is just a trickle, but it’s a trickle that you don’t have otherwise and that isn’t really costing you new users.

Regardless, smart. And that’s from someone making his living off of web media. What.