EDUCATION

University of Michigan, Stephen M. Ross School of Business
Master of Business Administration, May 2010 (expected), Ann Arbor, Mich.

• Emphases: Digital Strategy and Marketing
• Elected as Section Leader by 70-person MBA section
• Co-President, Ross Entertainment + Media Club
• Vice President of Operations, Ross Habitat for Humanity
• Selected for Admissions Student Committee
• Finalist, 2008 Boston Consulting Group Case Competition
• GMAT: 740 (98th percentile)

Northwestern University, Medill School of Journalism
Bachelor of Science in Journalism, June 2002, Evanston, Ill.

• Assistant City Editor, The Daily Northwestern; Social Chair / House Manager, Zeta Beta Tau Fraternity
• Additional concentrations in German, political science and statistics

EXPERIENCE

Kaplan Higher Education Corporation
MBA Web Marketing Intern, May 2009—August 2009, Chicago, Ill.

• Coordinated company-wide transition to new search-engine marketing system, increasing flexibility and efficiency of $12 million online-advertising budget
• Presented cohesive web-presence strategy to Kaplan executives, incorporating social media and multiple web formats to optimize company’s online profile

Peek India
MAP Consultant, March 2009—April 2009, Bangalore, India

• Developed business-user market strategy for Peek mobile-email device, comprising product recommendations and target industries based on interviews with more than 50 Indian business leaders

Slate Magazine
Senior Web Interface Developer, January 2006—August 2008, Washington, D.C.

• Managed public-facing development of Slate.com, coordinating content, design, advertising and technology teams for acclaimed online magazine with more than 40 million pageviews per month
• Maintained partnerships with MSN, Amazon.com, The Onion and other websites, increasing Slate brand reach across the web and driving more than 50% of site traffic
• Led from-scratch development and launch of SlateV.com within highly ambitious one-month schedule, delivering groundbreaking new video-magazine format and earning praise from media critics
• Initiated page-structure upgrade of Slate site, facilitating greater creative use of web technologies and improving site load time by 66%
• Analyzed web-traffic statistics and trained magazine staff in strategic use of site-metrics software, helping to grow site traffic by more than 30% per year
• Authored Slate articles spanning multiple topics, including Bolivian environmental degradation and professional hockey marketing tactics

TIME Magazine Online
Web Content Producer, June 2002—December 2005, New York, N.Y.

• Supervised cross-functional teams in building web news projects seen by tens of millions of people, including Iraq war reports, 2004 U.S. election coverage, Hurricane Katrina content and TIME Person of the Year special editions
• Interfaced with partners at CNN, AOL, blogs and other Time Inc. publications to drive more than 60% of site traffic and expand TIME branding to multiple sites
• Created and distributed weekly site-traffic report to TIME leadership, providing strategic recommendations and insight to top-level TIME management in transition from print to web
• Authored and edited politics, culture, technology and sports articles for both print and web editions of TIME

Salt Lake Organizing Committee for the 2002 Olympic Winter Games
Media Writer, February 2002, Salt Lake City, Utah

• Created copy for official Olympic Radio reports and advisories, keeping Olympic visitors and sponsors abreast of events, local travel, news and weather
• Aided in Olympic torch ceremony at Delicate Arch monument, shuttling production team on four-hour van trip through Utah desert and hiking mountain pass before dawn for event preparation

ADDITIONAL

• Ocean and scuba enthusiast, with dives in the Pacific Ocean, Red Sea and Mediterranean Sea
• Enjoy working out, spicy food, the Pittsburgh Steelers and the outdoors

Online Work | Writing and Bylines