Work

Acquity GroupSenior Analyst, Digital Strategy
June 2010—present, Chicago, Ill.
  • Develop and implement effective digital strategies for clients spanning multiple industries, extending core business via web, mobile and other digital channels
  • Produced comprehensive digital strategy for a major national beer company, increasing inter-brand cooperation through effective digital collaboration and customer-knowledge capture
  • Outlined mobile strategy for a top national insurer, providing effective prioritization framework to determine mobile direction in a rapidly developing digital insurance market
  • Planned three-year digital roadmap for B2B safety-equipment manufacturer, bringing company digital optimization in line with identified best-practice objectives for product management and marketing
  • Industry experience: Media and publishing, marketing and advertising, manufacturing / heavy industry, insurance, food and beverage, telecommunications, consumer packaged goods, shipping and transportation

Slate MagazineSenior Web Interface Developer
January 2006—August 2008, Washington, D.C.

  • Managed public-facing development of Slate.com, coordinating content, design, advertising and technology teams for acclaimed online magazine with more than 40 million pageviews per month
  • Maintained partnerships with MSN, Amazon.com, The Onion and other websites, increasing Slate brand reach across the web and driving more than 50% of site traffic
  • Led from-scratch development and launch of Slate V within highly ambitious one-month schedule, delivering groundbreaking new video-magazine format and earning praise from media critics
  • Analyzed web-traffic statistics and trained magazine staff in strategic use of site-metrics software, helping to grow site traffic by more than 30% per year
  • Authored Slate articles spanning multiple topics, including Bolivian environmental degradation and professional-hockey marketing tactics

TIME Magazine OnlineWeb Content Producer
June 2002—December 2005, New York, N.Y.

  • Supervised cross-functional teams in building web news projects seen by tens of millions of people, including Iraq war reports, 2004 U.S. election coverage, Hurricane Katrina content and TIME Person of the Year special editions
  • Interfaced with partners at CNN, AOL, blogs and other Time Inc. publications to drive more than 60% of site traffic and expand TIME branding to multiple sites
  • Created and distributed weekly site-traffic report to TIME leadership, providing strategic recommendations and insight to top-level TIME management in transition from print to web
  • Authored and edited politics, culture, technology and sports articles for both print and web editions of TIME

EDUCATION

University of Michigan - Stephen M. Ross School of BusinessMaster of Business Administration
April 2010

  • Emphases: Strategy and Digital Marketing
  • Elected Section President by fellow members of MBA section
  • Co-President, Ross Entertainment + Media Club
  • Vice President of Operations, Ross Habitat for Humanity
  • Selected for Admissions Student Committee
  • Finalist, 2008 Boston Consulting Group Case Competition

Northwestern University - Medill School of JournalismBachelor of Science in Journalism
June 2002

  • Assistant City Editor, The Daily Northwestern; Social Chair / House Manager, Zeta Beta Tau Fraternity
  • Additional concentrations in German, political science and statistics

ADDITIONAL

  • Experienced in several web technologies, including HTML/CSS, XML/XSLT, PHP, ASP.NET, SQL and Adobe Photoshop
  • Ocean and scuba enthusiast, with dives in the Pacific Ocean, Red Sea and Mediterranean Sea
  • Enjoy travel, fitness, spicy food, the Pittsburgh Steelers and the outdoors