Manager, Digital Transformation

June 2010—present, Chicago, Ill.
  • Provide expert strategic and implementation guidance to clients as a specialist in digital and mobility enablement, drawing on best practices in strategy, technology, marketing and analytics to build sustainable competitive advantage
  • Lead change-management efforts as part of WCMS and eCommerce implementation projects, ensuring business-side integration of added capabilities and optimal business / IT relationships
  • Pilot mobility-transformation practice at Acquity Group, furthering a mobile-first strategic approach through client work, business development, stakeholder interaction and thought leadership
  • Advise clients through specialty in web analytics, drawing on implementation experience, business-analysis skills and user-experience best practices to spotlight opportunities to improve conversion funnel
  • Draft business-development materials in tandem with Acquity sales leads and interface with clients to assess opportunities for digital engagement
  • Represent in multiple aspects of digital-project work, including marketing strategy, project and task management, technology evaluation, statistical analysis, user-experience evaluation, market and ethnographic research, writing and editing and more
  • Industry experience includes B2B, financial services, airlines, manufacturing, media and publishing, retail, insurance, food and beverage, consumer packaged goods, shipping and transportation

Senior Web Interface Developer

January 2006—August 2008, Washington, D.C.

  • Managed public-facing development of Slate.com, coordinating content, design, advertising and technology teams for acclaimed online magazine that drew more than 40 million pageviews per month
  • Led from-scratch development and launch of Slate V within highly ambitious one-month schedule, delivering groundbreaking new video-magazine format and earning praise from media critics
  • Analyzed web-traffic statistics and trained magazine staff in strategic use of site-metrics software, helping to grow site traffic by more than 30% per year
  • Authored Slate articles spanning multiple topics, including Bolivian environmental degradation and professional-hockey marketing tactics

Web Content Producer

June 2002—December 2005, New York, N.Y.

  • Supervised cross-functional teams in building web news projects seen by tens of millions of people, including Iraq war reports, 2004 U.S. election coverage, Hurricane Katrina content and TIME Person of the Year special editions
  • Interfaced with partners at CNN, AOL, blogs and other Time Inc. publications to drive more than 60% of site traffic and expand TIME branding to multiple sites
  • Authored and edited politics, culture, technology and sports articles for both print and web editions of TIME


University of Michigan - Stephen M.  Ross School of BusinessUNIVERSITY OF MICHIGAN – STEPHEN M. ROSS SCHOOL OF BUSINESS
Master of Business Administration (MBA)

August 2008 – April 2010

  • Emphases: Strategy and Digital Marketing
  • Elected Section President by fellow members of MBA section
  • Co-President, Ross Entertainment + Media Club; Vice President of Operations, Ross Habitat for Humanity

B.S., Journalism

September 1998 – June 2002

  • Additional concentrations in German, political science and statistics


  • Development experience in multiple front-end web technologies: XML, HTML, JavaScript, CSS, PHP, ASP.NET and others
  • Additional experience with web-analytics tools, system architecture and integrating various elements of the technology stack
  • Conversational French and German
  • Volunteer tutor in English as a second language
  • Enjoy scuba diving, travel, pub trivia, spicy food, fitness and the Pittsburgh Steelers